Dessy and Pantone establish wedding color standard

Jan 26, 2010 by Vows Magazine

The Dessy Group, a leading manufacturer of bridesmaid’s dresses and bridal apparel, and Pantone LLC, the global authority on color and provider of professional color standards for the design industries, announced PANTONE WEDDING™ exclusively from Dessy, a collection of over 200 colors and color tools that make it easy for a bride to perfectly, color-coordinate her wedding.

“Coordinating wedding colors can be a challenge for brides who are often frustrated by the lack of color tools to help in the planning process,” explained Alan Dessy, chief executive officer of The Dessy Group. “PANTONE WEDDING lets brides communicate their exact color choices to wedding vendors and members of the wedding party accurately and instantly.”

PANTONE WEDDING includes perfectly-matched paper swatch cards that can be used on their own, or in combination with Dessy’s popular fabric swatches, to match wedding colors from bridesmaid and flower girl dresses, accessories and menswear, to flowers, invitations and tabletop designs. “For over 45 years, Pantone has been the global provider of professional color standards and a source of inspiration for the design community worldwide. With the creation of PANTONE WEDDING, we are extending our professional expertise to the bridal market and giving every Dessy bride-to-be the color tools she needs to confidently coordinate and communicate her color choices,” said Laurie Pressman, vice-president of Pantone’s fashion, home and interiors division.

“Color is the single most important design element in reflecting mood and style, and with PANTONE WEDDING, the Dessy bride can easily express her creative vision for that all important day.”

To make color selection and coordination even easier for the bride, the Dessy web site will also feature a special section dedicated to PANTONE WEDDING. The site, www.dessy.com/PANTONE, features new interactive tools, including inspirational Style Boards, to help brides choose their wedding colors and accompanying bridal apparel.

The PANTONE WEDDING paper swatch cards are available for the complete range of colors in all dress collections by The Dessy Group, including Dessy Collection, Lela Rose, After Six, and Alfred Sung.  The 8 ½” by 11” full size paper swatch cards can be cut into 14 individual swatches and are available in over 200 PANTONE WEDDING Colors for the spring 2010 season.