Brides magazine offers on-line, print program for stores

Mar 2, 2010 by Vows Magazine

Brides magazine has recently developed a comprehensive marketing program designed to drive traffic into independent bridal stores through on-line and print promotions, as it reinforces the image and importance of full service bridal retailers. Entitled Brides Chic Boutique, this campaign includes an coordinated effort with Brides Magazine, Brides.com and Brides Local Magazines.

The details:

- promotional space within Brides promoting the benefits of shopping in a FSBS will be published up to six times each year. In-book ads will drive brides online to search for salons in their area;

- free basic salon listings in Brides.com Local Vendor section;

-free salon listings within the Chic Boutique section, which can feature copy, up to 10 images and a URL;

- Sticker for each participating store identifying them as a Brides Chic Boutique, with its tagline Say ‘I do’ to Full Service.”

-free notifications through Brides magazine’s iPhone app Dressing Room.

Additionally, full regional pages will be offered to independents at a discount, as well as a discount off Brides local magazine rates.

For additional details, contact Lori Silver at 212-286-3771.