The Dessy Group, a leading manufacturer of bridesmaid’s dresses and bridal apparel, announced a partnership with top American fashion designer Cynthia Rowley to produce Cynthia Rowley Bridesmaids, an exclusive collection of designer bridesmaids’ dresses.
Inspired by Rowley’s runway collection, Cynthia Rowley Bridesmaids dresses are designed to be appropriate for both day and evening weddings as well as long after the reception.
Design elements taken directly from Rowley’s eponymous ready-to-wear collection include tulle skirts and drop-waist silhouettes.
“Our runway collection directly inspires our designs for Dessy each season,” said Cynthia Rowley. “We wanted to bring a chic sensibility to bridesmaids dresses—a look that is pretty yet sophisticated.”
The line consists of floor and tea length dresses in fabrics such as duchess satin, cotton sateen and tulle, and in colors such as rose, black, charcoal, sailor blue and “American Beauty” (a deep pink).
“Rowley’s modern silhouettes and rich fabrics are complemented by our signature array of color choices, and are sure to be a centerpiece of any wedding celebration,” said Alan Dessy, chief executive officer of The Dessy Group, a leading manufacturer of bridesmaid dresses and bridal apparel.
Over the years, the Cynthia Rowley Collection has grown beyond women’s wear to include accessories, beauty, baby, bicycles, active-wear, bridesmaids, shapewear, home sewing patterns and tools. The Collection is sold in better department, specialty and online stores such as Bergdorf Goodman, Saks, Scoop and ShopBop.com, as well as in approximately 60 Cynthia Rowley shops around the world.
Cynthia’s creative endeavors have proven to be award winning. The Council of Fashion Designers of America (CFDA) honored her with the prestigious Perry Ellis Award for Womenswear and recognized Cynthia again with a nomination for the Perry Ellis Award for New Menswear Design Talent.
A broad range of targeted media has aided Cynthia Rowley in gaining recognition and reaching a large national and international audience, and helps set the stage for near immediate visibility and brand awareness in this bridesmaid category.
Cynthia appears frequently on numerous TV shows including the ‘Late Show with David Letterman,’ ‘Oprah,’ ‘Good Morning America,’ ‘Today,’ ‘The View’ ‘Entertainment Tonight,’ and on CNN, MTV, VH1, E! and the Style Network. She appears as a judge on ‘Project Runway’ and ‘Design Star.’ Editorial coverage consists of features in nearly every major magazine domestically and internationally, including Vogue, Elle, W, Harper’s Bazaar, Glamour and the New York Times. In addition, publications such as Elle Décor, In Style, French Vogue, Harper’s Bazaar and the New York Times frequently showcase the unique interior of Cynthia’s homes.
The Cynthia Rowley Bridesmaids collection will be available in North America, the United Kingdom and Australia beginning in June and will be priced from $175 to $220.
For additional details on this new maids collection for Dessy, call 646-638-9600. For insights into Cynthia Rowley collections, visit www.cynthiarowley.com/content.
