Justin Alexander’s Amsterdam event draws support

Mar 5, 2010 by Vows Magazine

Justin Alexander’s 15th year anniversary celebration, taking place in Amsterdam, The Netherlands, is drawing excellent response from its store base.

The event, May 16- 17, will be a “First Look” of the company’s 2011 Collections, and a lot more.

“Our event is more of a customer appreciation event,” explained Larry Warshaw. “All collections can be viewed in fashion shows in less then two hours, and we will be serving lunch and dinner with an after party on Sunday. The goal is to show our loyal guests a great time, with tour packages available so everyone can get a taste of what Amsterdam has to offer. And to say thank you for all the support we have received.”

This event is also scheduled just before Barcelona Fashion Week, enabling attendees to depart Amsterdam and participate at the Barcelona show, which opens May 21st. The company has worked with the Barcelona Fair Public relations department to minimize the expense of many of the incoming international guests attending both shows.

Justin Alexander’s anniversary event is part of the company’s Shows Abroad program, which includes September’s program in Harrogate at the British Bridal Exposition.

Justin Alexander’s divisions currently include Justin Alexander Signature, Pure, Sarah Danielle, Sincerity, and Sweetheart.