The Knot launches WeddingChannel.com Reviews for brides, vendors

May 20, 2010 by Vows Magazine

 

The Knot Inc. today announced the launch of WeddingChannel.com Reviews, a dedicated area that allows brides on TheKnot.com and WeddingChannel.com,  two top wedding planning websites housing the largest online community of brides, to search and review more than 100,000  top wedding industry vendors.

This new program also provides vendors the opportunity to interact directly with reviewing brides.

“TheKnot.com and WeddingChannel.com brides have been writing vendor reviews for more than 10 years, but posting them in private profiles only to be shared within their network,” said David Liu, CEO of The Knot Inc. “With the launch of WeddingChannel.com Reviews, these two million brides now have access to the ultimate wedding reviews search engine—a dedicated area where they can each post their advice so all future brides can easily find and connect with the best vendor for their wedding.”

Key features of WeddingChannel.com/reviews include its unique interface that allows brides to see vendor reviews from multiple perspectives—including grooms, the wedding party, parents and guests; a “Tried + True” special distinction by brides who have actually used that particular vendor they’re reviewing, and a  response function allowing vendors to interact directly with brides by responding to comments, providing them the opportunity to either thank their reviewers directly or address concerns.

“The Knot Inc. is committed to offering brides and wedding professionals the best possible platform to interact directly, and launching WeddingChannel.com Reviews is the reason why we are and continue to be the #1 destination for brides,” added Liu.