Liz Fields to offer customization for Spring 2011 bridals

Sep 24, 2010 by Vows Magazine

Liz Fields, LLC, a designer and wholesaler of bridal gowns, bridesmaid dresses and special occasion dresses, had a highly successful launch of their first lines in Spring of 2010. While the company has been rapidly expanding its market base, it has also been working on adding new features for Spring 2011…  including dress customization options and new website search options to help women picture exactly how a style will look before they order.

Liz Fields, LLC understands that personalization can drastically affect how their consumers view their product.  With that in mind, Liz Fields has implemented a color search tool.  “Girls typically have a difficult time imagining what a dress may look like in the color they love.  If they want purple, they will only go to the purple gowns on the website or in the store, “explains head designer, Liz Fields.  “With these improved search options, it will be easier than ever before to appreciate each dress for its aesthetics and leave the color choice to the customers.”

A new feature that is now available to the customer is the introduction of modesty options, a preference that is becoming increasingly popular among many brides and bridesmaids.  While many women might be dreaming of a strapless bridal gown, there are just as many who want their special occasion dress or bridal gown  to have elements such as a flattering cap sleeve to show slightly less skin.  Starting in Spring 2011, women will now be able to pick a style which they might have otherwise overlooked, and request that various modestly options be added.

Another customization Liz Fields will be offering is maternity bridesmaid’s styles.  Designed with a new size chart and the expecting mother in mind, these styles have been selected as the most flattering for the figure.  Liz Fields currently offers a variety of their Spring 2010 formal dresses in maternity sizes and intends to add more to this collection in the coming seasons.

As the Liz Fields name is becoming more recognized in the bridal industry, international interest in the company has been growing.  Liz Fields is pleased to announce that in addition to being available in the US, Canada, and Puerto Rico, the company has now expanded to Australia, England and Brazil.  For more information about Liz Fields internationally, visit www.lizfields.com and click on the flags found on the store locator page.