Noted bridal designer Ron LoVece passes

Dec 21, 2010 by

Designer Ron LoVece

Noted designer Ron LoVece

Ron LoVece, accomplished bridal designer widely recognized for the quality of his couture designs featuring his signature touches of color and lace, and universally loved for his genuine, gracious manner, passed July 19, just shy of his 71st birthday.

He is survived by a younger brother, and by long time business and life partner Ed Bruhn.

Mr. LoVece began his career some 43 years ago upon graduation from FIT with bridal designer Christos, and through the years made a significant impact with Alfred Angelo as early designer for the Michelle Piccione Collection, with The Diamond Collection, and most recently with the Justin Alexander collection. He offered his own line and company for 30 years, with couture collections widely praised for the quality of fabrication and also for the sophisticated yet soft design touches that identified each dress as a LoVece original.

Jim Duhe, Associated Publisher/Vice President of Bridal Guide magazine, had this to say in memory of his friend:

“When we lose someone we respect — someone we love — it’s as if time stands still. A gifted designer, an empathetic confidant, a loyal friend, Ron leaves a space in our hearts that no one else can fill.  My deepest sympathy is extended to Ed.  Ron’s death ended his life but never can end his relationship with you or with all who loved him.”

Larry Warsaw, CEO of Justin Alexander, worked closely with Mr. LoVece.

“Ron was the most talented designer I have met. His dresses were theatrical and were designed for sophisticated brides,” said Warshaw. “Ron was very professional, handsome, classy and had great sales and people skills. The one thing I will never forget about Ron is that he put an enormous value on the design end of the business, and the value of designers. He felt that ‘being a designer was a lifestyle.’ Fortunately, Ron was able to enjoy that lifestyle for so many years.  To this day, many of the styles that he designed for us remain in our collection as best sellers, and many more of his designs have inspired others.”

Millie Martini Bratton, editor in chief of Brides magazine, also noted Mr. LoVece’s passing.

“The Ron LoVece look, with his couture quality and signature rosebuds, set him apart in the world of wedding fashion. His dresses truly were statement pieces.  I remember one of the first Ron LoVece designs that I saw as a young fashion editor at BRIDES:  it was romantic, intricate and HUGE. I simply had to take it for a photo shoot we were doing in Ireland.  The skirt was so grand that the dress required its very own trunk to get it there! Ron also made it clear that the gown had to come back in pristine condition.   The weather was perfect, the dress was breathtaking, and when we were done, I sat on the cold floor of the ancient castle we’d booked for the shoot for at least an hour, carefully stuffing each rose with tissue paper, one by one, for the trip home. It was worth every minute to see the look on Ron’s face when he saw the picture – and his dress uncrushed! Ron was an enormous, creative presence in our industry and he will be missed. “

Jane Heflin, director for WeddingChannel Couture Show, noted Mr. LoVece’s passing by displaying several of his dresses during the October show in his honor.

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