Rich red tones from Claudine for Alyce Designs Special Occasion.

For Fall bridal, special occasion and Mothers of the wedding fashions, Alyce Designs will be presenting contemporary fashions with exquisite detailing, according to Claudine Hamm, Designer and COO for Alyce Designs.

“My Claudine for Alyce Designs Fall 2011 Bridal collection is inspired by high-fashion, contemporary, European-couture styling and detailing. I’ve interpreted these silhouettes for the younger, under thirty-five customer in the North American market by adding more drama as well as graceful and subtle floral lines and accents, never compromising quality, detailing or perfect finishes. This season I’ve included more soft satins and flowing organzas draped dramatically and delicately to flatter many body types.  My couture-inspired styling and quality is accompanied by Main Street price points,” she explained.

“I am thrilled to debut my Claudine for Alyce Designs Special Occasion collection for sophisticated, trend-conscious women who care about dressing up, looking great and even showing-off a bit. It is inspired by the glitziness of young Middle Eastern designers and by dress silhouettes I love to wear. The collection is dynamic, colorful, and couture-like in its lines, attention to detail, and even in its Dior-like flourishes. I’ve used deep rich jewel tones and lots of sparkles—like big sapphires cradled by diamonds—and playful airy fabrics that move with you and that I love to wear.  You’ll see that rich red hit a home run in my collection—I adore red,” added Hamm.

For Mothers of the Wedding, Claudine Hamm explained, “Our perennially popular Jean De Lys collection is known for bringing out the essential beauty and grace of any proud mother, whether svelte and trim or a more mature build. The collection is designed to be figure-flattering and enhancing, without compromising fashion, style or elegance.”

Alyce Designs is also presenting fresh Fall styles in other exciting collections including cocktail and bridesmaid.

AlyceDesigns.com; ClaudineForAlyceDesigns.com.