Alyce Designs debuts “Claudine” prom collection

Aug 3, 2011 by Vows Magazine

Alyce Designs is proud to introduce the Claudine for Alyce Designs prom collection, which targets the fashion-conscious teen girl.

Inspired by the dramatic and exuberant youth-appealing fashions off of the European runways, this collection has the goal of exciting clientele and maximizing retailers’ sell-through. The program supporting the launch includes targeted marketing and advertising, which will be unveiled at the upcoming Spring Markets.

Claudine for Alyce Designs will be supported by the company’s customer-service department. As well, Alyce Designs will back up the line with sufficient inventory to maximize sales and turns during prom season, and to accommodate girls who request specific styles by name.