Tony Bowls Tuxedos launch in February

Dec 17, 2011 by Vows Magazine

It’s official… Tony Bowls Tuxedos will be a reality by February next year, as Mon Cheri announces near finalization of an exclusive licensing agreement with Jim’s Formal Wear, in which tuxedos designed by  popular Prom designer Tony Bowls will be distributed nationally by Jim’s Formal Wear.

The first in the line of the Tony Bowls Tuxedos will be manufactured by Flow Formalwear.  Jim’s Formal Wear is the nation’s largest wholesaler of men’s formalwear, servicing nearly 6000 retailers.

The initial offering will be distributed through tuxedo rental specialists, bridal stores, and  men’s retail stores by mid-March for Prom 2012, and will be launched to the Prom consumer with advertising and editorial exposure in Teen Prom and Seventeen magazines.

Steve Lang, CEO of Mon Cheri, is enthusiastic about this development as the popularity of Tony Bowls can help rejuvenate the men’s formal wear market in the minds of Prom boys, especially as the special slim fit design of a Tony Bowls tuxedo will appeal to a younger audience.

“With the popularity of Tony Bowls, Prom boys will  become more familiar with men’s formal wear, and consequently more comfortable with formal dressing as grooms,” added Lang.

According to Chuck Brueggemann, senior vice president of business development for Jim’s, this is the first time in Jim’s 47 year history that the company has entered into a licensing agreement directly with a designer.

“Tony Bowls brings an updated fashion forward look to tuxedos, and frankly we are very excited about where his designs will take Jim’s Formal Wear and the entire industry,” he said.

The addition of tuxedos to Tony Bowls collections emphasizes Mon Cheri’s dedication to the overall special occasion category of Prom, bridal and weddings, and comes on the heels of a successful launch of Tony Bowls Bridal.

Mon Cheri and Jim’s Formal Wear will be undertaking a coordinated marketing campaign for the Tony Bowls tuxedo, including presentations within the Mon Cheri showrooms at Prom and Bridal Markets.